Welcome to the home of Prima Baby – where the magic starts!

We are proud distributors of some of the finest quality baby products in the world, into the South African territory.  As moms, and even grandmothers ourselves, we know how important it is to give your little one the best possible start in life……. and that is why all products brought in via our company guarantee quality, safety and beauty – because getting a gorgeous start is also important, right?

Prima Baby is based in Bedfordview, in the heart of Jozi.   As an affiliate of Prima Toys, one of the oldest toy distributors in SA, we understand playtime is as essential as eating, bathing, sleeping and cuddling – it’s what babies need. 

Whilst being all for the latest developments in the baby products world, we also enjoy a good dose of tradition and like to make sure our product ranges provide everything from high tech convenience to good old fashioned nostalgia.  There is no aspect of babyhood that we don’t provide for – from newborn to young child.

You can find our products everywhere – from some of the biggest retailers, to the smallest boutique baby stores across the country – and are continuously getting wider in our distribution reach.

Only a year old ourselves, we sometimes refer to Prima Baby as a baby itself, learning, growing and loving along the way.

We hope to be able to help you and your baby’s needs while we do so.

4 days ago

Prima Baby SA

Italian sophistication with an ecological touch. This new Foppapedretti iWood Trendy Travel System is everything this season!
Made from a bamboo fabric with ash wood finishes, the system boasts a stroller, carry cot and Group 0 car seat solution.
Available exclusively in South Africa at selected Kids Emporium stores and Baby Fantasy, step out in luxury and style this summer.
Comes with stunning diaper bag.
#foppapedretti #iwoodtrendy #travelsystems #babytravel #primababysa

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5 days ago

Prima Baby SA

Check out this awesome #firstdreams competition from Hamleys South Africa!
If you want to enter (and so you should), head over to their page and try your luck.
Please note, no entrants will be selected from the Prima Baby page - only Hamleys.
#hamleys #hamleystoystore #thefinesttoystoreintheworld #primababysa #sleepingtoys #babysleepingCompetition time! To enter, simply tell us if you would prefer a pink or a blue First Dreams hamper? Competition ends at midnight on 24 December! T&C’s apply! #chiccosa #firstdreams Prima Baby SA Chicco Baby South Africa

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Wanda created the company following the objective that Prima Baby is where service, passion, beautiful and inspiring product meet – and there lies the Magic!!!


A bubbly, fun loving person who is madly in love with babies.  Mbali loves music and sings sweet lullaby with her beautiful voice. Adventurous and has a soft spot for nature, peace & quiet.  She’s also crazy about the colour blue as it is associated with open spaces meaning freedom, imagination, wisdom and loyalty.


Krystle loves all things to do with nature and children.  A happy, excitable person, she loves finding new exciting products to tell everyone about.